NorthWest Petroleum rebrands, commissions new mega retail outlet

·         Unveils new Corporate brand

·         Plans expansion into lubricant production

In a bid to optimize margins in the petroleum products trading and retail sub-sector, leading indigenous oil and gas company, NorthWest Petroleum and Gas Limited, has added another ultra-modern petroleum products retail outlet to its impressive and growing list of state-of-the-art downstream petroleum assets across Nigeria.

Commissioning of the retail outlet also featured the unveiling of NorthWest’s new corporate brand as it seeks to enhance operational efficiency and consolidate on the modest achievements recorded so far in Nigeria’s downstream sector.

Chief Executive Officer, NorthWest Petroleum and Gas Limited, Dame Winifred Akpani speaking at the commissioning said that NorthWest had grown from humble beginnings of distributing 2,000 litres of AGO to its present capacity of six million litres of PMS. She said that the company was forced to invest in the retail business in order to guarantee the quality of petroleum products sold to the public and eliminate sharp practices which tend to lead to product adulteration and scarcity.

“NorthWest retail operates on the impetus of providing quality energy services to the real consumers and creating lasting impressions that will compel consumers to return to the outlet for their energy needs.”

“In addition, we have implemented our retail outlet development initiative systematically, seeking out strategic locations and adopting practices that ensure efficiency in our operations. As a result, all of our retail outlets sell more than one and half trucks every day and we constantly receive favourable testimonies from our customers across the country”, Akpani said.

Akpani, who described the last round of fuel scarcity as an embarrassment to the country, advocated for total deregulation of the downstream sector. She called for the political will to carry out full deregulation as a prerequisite for attracting investments in the sector.

Reiterating her organisation’s commitment to the holistic development of the entire value chain of Nigeria’s downstream sector, Akpani informed oil and gas stakeholders that NorthWest was perfecting plans to venture into lubricant production as a strategy to participate fully in the downstream spectrum.

Also speaking at the event, Governor of Lagos State, Akinwunmi Ambode, represented by his Special Adviser on Urban Development, Yetunde Onobule congratulated NorthWest’s management for the remarkable success the company has recorded in the downstream industry since 1998.

He said the new mega retail outlet will promote efficiency and improve energy services to the people, adding that the outlet will create employment opportunities as NorthWest employs no fewer than 30 graduates with the establishment of every new retail outlet.

The Governor also said that his administration was always excited to welcome new investors into the state’s economic space. “Every of such developments as we are witnessing today is proof of the effectiveness of our policies and programmes which are aimed at creating a more conducive and friendly environment for investments to thrive,” he said.

In a goodwill message, the Group Managing Director of the Nigerian National Petroleum Corporation (NNPC) Dr. Maikanti Baru, represented by the Managing Director, NNPC Retail, Yemi Adetunji said “the launch of NorthWest’s retail outlet is a manifestation of the potential of the downstream sector. He commended the company for maintaining its presence in the downstream industry since 1998 and growing its interests to span product importation, trading, storage, supply and retailing of petroleum products.”

Director of the Department of Petroleum Resources (DPR), Mordecai, Ladan, represented by Mrs Ijeoma Onyeri’ said the latest development was the manifestation of NorthWest’s expansion strategy in petroleum distribution. He reaffirmed the DPR’s commitment to encourage the establishment of more thriving petroleum business with the aim of meeting government’s strategic objectives in petroleum product distribution. He congratulated the management of NorthWest for their 100 per cent safety record at their facilities across the country and hoped that adherence to safety protocols and culture will be maintained.

Speaking about the company’s new corporate identity, Head, Corporate Communications and Brand, Adedayo Adigun said “This station is the first to wear the new identity. It is not just a corporate identity, but a design composed of a number of core elements to create a distinctive look and feel that makes the NorthWest brand instantly recognizable.”

"We have completely rebranded our logo, vision, mission statement, tone of voice, core elements as well as our new payoff line, which is ‘more than you expect’, while our core values are Integrity, Excellence and Responsibility. The formal launching of the new brand will follow in the New Year,” he added.

The ultra-modern retail outlet located along Kilometre 24, Ilaje bus stop, on the Lekki-Ajah Expressway in Lagos is situated on about 4,000 square meters of land and has a total of 20 dispensers. 14 dispenser are dedicated to Premium Motor Spirit (PMS), otherwise known as petrol, while four are dedicated to Automotive Gas Oil (AGO) and two for Dual Purpose Kerosene (DPK).

Captains of industry who graced the event included the Attorney General of Lagos State, Adeniji Kazeem, General Manager, Petroleum Equalization Fund (PEF), Goddy Nnadi, Chief Executive Officer, Providus Bank Plc, Mr. Walter Akpani and President, Masters Energy Group, Uche Ogah among others.



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